Know Your Jeweler, Know Your Diamonds

You’ve dreamed about it all your life. Your engagement ring symbolizes love and commitment, so you want a ring you’ll treasure for years. That’s why it’s important to know your jeweler. When choosing a ring, find a jeweler you can trust by his reputation; one that has longevity in the jewelry business and can guide you in making that beautiful purchase. Next, know your diamonds. Not all diamonds are alike. Familiarize yourself with the 4C’s…cut, clarity, color and carat weight before you start shopping. Get your jeweler to show you the diamond under magnification and explain why it is the clarity, grade and color. When you leave the store know your diamond and be able to recognize it. A respected jeweler will help you make the right choice.




by Chuck Cooper of Van Atkins Jewelers